First, from the beginning seed of an idea, the game designers come up with general game concepts. They create a "concept document" of about 1-2 pages, which outlines the general idea and describes what the gameplay would be like and what direction they would like the graphics to take. This stage of the process usually lasts 3-4 days for each game, and creates the general "look and feel" of the game.

The concept document is passed to a concept artist/graphic designer, who "goes creative on it" and sketches out the game's general visual theme, environment, and creates some key frame animations for the main character(s) in the game, if applicable. A detailed "design document" of about 15–20 pages is then built up over a period of about 4 days. This gives an overview of all of the game's graphic elements and gameplay formulas (for instance, rules of the game, how scoring will work, etc.).

The game designers make sure there is very little chance of two players having the same score. Certain games could end in a draw, like checkers, but different variables are factored in to allow each player to attain a unique score whenever possible, and to create a "clearly demarcated high score list". The game designers have to consider such variables and factors as time scales and whether the player will be playing against a clock or against an opponent in unlimited time in the design document.